Google Business Profile Optimization: What 90% of Agents Get Wrong

After auditing over 2,200 real estate agent Google Business Profiles, we've identified the mistakes that appear again and again. These aren't minor oversights - they're ranking killers.

Mistake #1: Wrong Categories

Most agents set their primary category to "Real Estate Agency" when it should be "Real Estate Agent." This single mistake can cost you 2-3 positions in the Maps pack.

Mistake #2: No Custom Services

Google allows you to add custom services with descriptions. 90% of agents either skip this entirely or use generic service names. We add hyper-local, keyword-rich service descriptions that dramatically improve relevance.

Mistake #3: Ignoring Attributes

GBP attributes like "Identifies as women-owned," "Online appointments," and "Free consultations" are free signals that improve your profile's completeness score.

Mistake #4: Stale Content

A GBP without regular posts is a GBP that Google considers inactive. We publish weekly blog posts directly to our clients' profiles to keep them fresh and ranking.